To reinvent sportiness, we have to take inconventional paths.
Two of the best motorbike racers, doing something they never did, driving a racing car. In a way they never did. In the opposite direction.
When we race. We race as one.
Our Cupra team is made up of different groups of racers. But our team just shares one DNA. Racing.
CUPRA RACING FEED
This is the design I worked on for the social media content of the CUPRA RACING channel. To be alined with the values of the pilar brand, i worked on a construction with textures but this time, linked to the world of racing. We decided to start with inspiring quotes from the CUPRA Racing members, as brand equity focuses on everyone being an important part of the team. The decision was to take the design to small videos with minimal movement to give it more dynamism to de visualization.